[PREVIEW] Davao-Based Brand Pristine Paradigm on Making Sustainable Jewelry

by Paulina Singh - Published Aug 20, 2024

The brand is helmed by 25-year-old industrial engineer, Katriana Batu.

Photo by Paui Gueverra

Unbeknownst to many, the jewelry industry is gripped with unsustainable and unethical practices. The extraction of raw materials such as gold, silver, and diamonds often involves mining, a process that has long contributed to deforestation, soil erosion, and the toxic pollution of natural waterways. With the global demand for jewelry climbing each year, it has become increasingly crucial for brands to explore sustainable alternatives that cater to consumers' evolving preferences.

Locally, an up-and-coming jewelry brand is stepping up to the cause. Ahead, get to know Pristine Paradigm, a homegrown label championing sustainable jewelry through their stylish and on-trend selection.

Read the full article

Photo by Paui Gueverra