Article: [8LIST.PH] Can You Really Buy an Engagement Ring That Helps the Planet?
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[8LIST.PH] Can You Really Buy an Engagement Ring That Helps the Planet?
Aug 6, 2025 • Kyzia Maramara
Whether you’re hunting down the perfect engagement ring, shopping for a meaningful promise ring, or simply treating yourself to a timeless piece, Pristine Paradigm is a jewelry brand worth knowing.
This Davao-based store recently celebrated its second anniversary – a quiet but powerful reminder of the values it was built on: sustainability, accessibility, and love for the planet.
Founded by environmentalist Yana Batu and entrepreneur Juni Rollan, Pristine Paradigm set out to offer elegant, high-quality jewelry at fair prices using lab-grown gemstones. These stones aren’t just more affordable – they’re also a more ethical and eco-friendly choice. As part of their anniversary, the duo unveiled three new lab-grown gems that are just as stunning as they are sustainable.
But first, what is a lab-grown diamond?

Lab-grown diamonds are real diamonds created in a controlled environment that mimics the natural process. This means that, unlike mined diamonds, which would require extensive digging and disrupt ecosystems, lab-grown diamonds are created faster but without the environmental toll. These gems leave a much smaller carbon footprint and don’t contribute to land degradation.
They are real diamonds with the same hardness, brilliance, and fire — just without the environmental baggage. Side by side with a mined diamond, even trained eyes would have trouble telling the difference.
Image by Kyzia Maramara

The Lab-grown Diamonds of Pristine Paradigm
“The existence of lab-grown gemstones is like a lightbulb to me,” shared co-founder Batu during their anniversary press event.
Having grown up on a farm in Davao, Batu was raised on the principles of organic living and sustainable farming. A jewelry lover since childhood, she saw lab-grown gemstones as the perfect intersection of her passion and purpose. Her goal was to bring beautiful, planet-conscious jewelry closer to more Filipinos.
“We really just want our customers to achieve their dream jewelry,” Batu said. “If you want a three-carat diamond, you don’t need to spend millions. You can choose moissanite or a lab-grown diamond. What matters most is that you’re happy with your piece.”